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16-01-2011 - Not Much to Eat on List of Top 100 "Social" Brands
Despite the rush by American corporations to promote their brands online and amass as many Facebook fans as possible, the food and restaurant industry is having trouble getting the whole social-media thing to work for them.
This judging from a recently released list of the top 100 social media brands of 2010 by Vitrue, an Atlanta-based social media marketing company. Vitrue ranks brands based on their various mentions on Facebook, Twitter and other popular sites, such as YouTube and Flickr.
Only eight food or restaurant brands managed to crack the top 100 this year, down from nine brands a year earlier. Coca-Cola turned out to be the big winner, catapulting from #31 in 2009 to land at #9 in 2010.
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